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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
Always testing the line... This wasn't a mistake. They know you'll be upset, they are testing HOW upset and then they'll make their decision.
If you're "upset" but buy another Ubisoft game anyway, then you weren't that upset --> Ubisoft will keep doing it.
(you as in generic you)