Letting anyone with a "horse in the race" do this would be silly. It would end up like how MSoft recommends you Edge when you interact with another browser, but even more stupid; "Hey you are watching Resident Evil 4! That means you like action games! I have a great one to suggest: CoD MW3!"

Also if you read the thing it gets even sillier

uses that data to dynamically recommend a video game for the user to play, generate a video game for the user to play, or modify content of the video game being played, as the user experiences the video stream or broadcast video.

This has the same DNA of those claims that video game NFTs would be magical things that would be shared between games without any issue. Is it too much to ask that the discourse about the industry is somewhat rooted in actual immediate reality? "oh it sees that you are watching FFXIV and generates a new dungeon in WoW based on what's happening on stream" like no. Come on. Dial it back to the current decade.

More specifically, there is a need to contextually integrate video games being concurrently experienced with a video stream

No. There isn't. Nobody wants to be "recommended" something else while watching their stream of choice. If you want to use streams to bombard me with your "hey hey our game just came out" there is already a way to do it, it's called "pay top streamers to pretend your new game is the best thing for an hour".

Also I was checking what my man has patented in the past and his level of taste and priorities is "Wanted to make a Silent Hill Ascension before Silent Hill Ascension":

Systems and methods for enabling audience participation in multi-player video game play sessions
Patent number: 10596471
Abstract: The present specification describes systems and methods that enable non-players to participate as spectators in online video games and, through a collective voting mechanism, determine the occurrence of certain events or contents of the gameplay in real time. Game event options are generated and presented to non-players. A specific one of the game event options is then selected based on a collective vote of the non-players. Once selected, the specific one or more of the game event options are then generated as actual gaming events and incorporated into a video game stream that is transmitted to the players as part of the gameplay session. In this manner, non-players may be able to directly affect the course of gameplay.
Type: Grant
Filed: August 3, 2018
Date of Patent: March 24, 2020

Like, nah. Go take your cafeteria napkin ideas somewhere else you buffoon.