Everything about Reddit's most recent changes has been openly about cracking the place wide open for corporate marketing. Everything good about it was because of how genuine it was, and it was genuine because for a very long time, the attitude was to shield it against corporate influence.

That's the only reason it became such a valuable place for search results: as the forums and blogs around the Internet went silent and corporations ravaged individual websites, reddit was a bubble of genuine interaction. It's not just Google's shitty algorithm, it's also because the Internet itself got injected with shit, and reddit was a safe haven. A deeply flawed one, but still, notably less fake and corporate than the web pages around it.

That's what gave it value.

Spez knows this. The admins have known this the whole damn time. That's why there used to be rules against self-posting content. That's why celebrities were only allowed to promote things in AMAS. To head off attention seeking, marketing, and corporate influence.

But the time came to make money, and they're burning it all down to accomplish that.

I will never not share this blog because it hits the nail so cleanly on the head it sails straight down to the core of the earth:

Stop talking to each other and start buying things

It's not just about ads, it's about the corruption of public spaces. The death of social media is when someone tries to start making money off it at the expense of its genuine human interaction, which can not exist in that environment unmolested, and will cascade into the platform's collapse over time. it's enshitification, yes, but it's also something else: "dehumanation". The drowning of the human element of your social platform through profit seeking.