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I guess I'm doing my part
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this post was submitted on 28 Feb 2024
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The part people keep missing with all their "I don't even eat there so I don't care" and "fine, I'll go somewhere else" comments is that every other large chain will be watching this little experiment very, very closely.
People are still going to go to Wendy's. Any boycott is unlikely to make a dent. If this is profitable, watch this become commonplace. I don't even live in the states and this concerns me.
Enshitification may well extend itself to the hospitality sector.
No they won't. As soon as they are aware the price fluctuates they'll go somewhere else. Wendy's competitors will be watching this to see how many more customers they receive during Wendy's "surge pricing" hours.
Uber "gets away with it" by saying they have a limited number of drivers, and you can always see the price on your phone. Nobody is going to go to a Wendy's if they don't know what the prices are going to be.
No one? I'm sorry but I just think that's unrealistic. People clearly like the food, it's convenient, likely part of a habit or ritual for many people. If people feel like Wendy's, that's where they'll go.
This is a game a lot of people are not going to play, just on principle. It's not about the food, anymore.
It doesn't need to be "no one" to make it clear the experiment in new forms of corporate greed was a failure.
I don't know how much profit you think they're hoping to make from having surge pricing. If they lose 10% of their customers over this that will be a significant loss in overall profit.