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this post was submitted on 28 May 2024
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This is why capitalism ruins everything. So it's not even about making art that is profitable, it's about beating out other investment opportunities that someone could have chosen, even if it meant the art didn't get made.
That is so ass-backwards.
Investment should be about wanting to grow a company whose products you believe in, both to see returns when those products perform well, but also to enjoy the future products.
Someone whose attitude is "I don't care about your products at all, I just care about cash ROI" will turn around and short your stock and disparage you, if they think it'll net them more money. In other words, they won't actually look out for the best interests of the company, and will always be looking out for opportunities to plunder the business for more profit.
And this is supposed to create a healthy market for goods? Please.
"The free market makes goods compete to see what customers prefer." Apparently not.
Apparently it creates a situation where the products can be profitable and amazing and well-loved, but a bunch of wealthy assholes who don't care about the products at all can decide the company isn't up to their standards, and punish or kill it.
There was another post here on Beehaw about housing costs, where someone noted that "voting with your wallet" doesn't work because wealthy people can "out-vote" you, on a level that even collectively you can't compete with, and this really illustrates their point well.
Late edit:
I think it bears saying that under this model of ROI calculation, depending on how well other industries are doing, it is entirely possible that no video game could feasibly outperform the market for a given timeframe... so should the whole games industry just fucking shut down in that case?
It's such a destructive mindset, and it seems to me like indie games are hopefully on the cusp of re-demonstrating to the rest of the industry why it is so.
Art/luxury products depend on catering to subjective tastes to turn a profit. You need to speak to someone's perspective or interests, and are competing for their disposable income against all other forms of entertainment. Thus the wider the targeted audience, the harder it is to outcompete the rest of the market on "consumer interest" (no idea if that's the proper use of the term but it sounds correct for the context), the harder it is to even turn a profit.
Simultaneously, these corporations want an ever-greater magnitude of profit (aka growth). So they decide to target the widest audience possible, while investing as much capital as they can.
That's already an unstable balance of priorities. As soon as you start conceiving yourself as competing with almost every single other market on the basis of shareholder speculation, in terms of ROI, it's doomed.
You're not just shooting yourself in the foot, you're trying to do a Paul Muad'hib Atreides except because this is reality, not sci-fi, instead of drinking the Water of Life you mixed 10 grams of ketamine, 5 tabs of acid, and a fistful of meth into a blue Gatorade and chugged it in one go. All you end up doing is vibrating in place so hard you begin to slough off flesh and erratically disintegrate, like some sort of sad eldritch horror.
God do I hate corpos sick with capitalism.
To continue the Dune analogy, they really could use some ecology-derived thinking: specialize and find your niche (or help it emerge), and give back to the rest of the ecosystem so that it continues to flourish with you. Monoculture has a negative correlation between scale and sustainability, let alone ROI.