I mean, the snarky side of me wants to say "tell me you completely misunderstood my comment without telling me you completely misunderstood my comment."

Though in case you are asking in good faith, I already wrote above "Just because I'm calling it "hype" doesn't mean I'm bashing the game, I'm making an observation where I give OP a concise response."

To elaborate further: it seems like people are assuming "hype" has negative connotations where I'm actually delivering some underhanded criticism of the game, or Larian, or themselves as fans of the game, or themselves as fans of the movement of a non AAA game studio experiencing runaway critical success. I am doing none of these things. OP was wondering "what is up with Baldur's Gate 3?" and I answered. It's hype.

There are other comments from people explaining the fine details of why BG3 is getting hyped up so much and those comments are rightly upvoted to the top, as they should be. However, for someone who doesn't have any skin in the game and is only passively interested in this whole thing (me, for example), this entire situation can be described as excitement, exuberance, noise, or... hype.

Holy fuck I miss the days when words actually had meaning.