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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[-] chakan2@lemmy.world 371 points 4 months ago

Imagine being on the YouTube ad team...that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

[-] bobs_monkey@lemm.ee 203 points 4 months ago

Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.

[-] paraphrand@lemmy.world 55 points 4 months ago

If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.

[-] Quill7513@slrpnk.net 138 points 4 months ago

Hence Google's proposal to DRM the web

[-] b3an@lemmy.world 10 points 4 months ago

And people's response has shown its not easy or even working.

[-] umbrella@lemmy.ml 9 points 4 months ago

in tech*. most people don't even know or care about it

[-] gravitas_deficiency@sh.itjust.works 5 points 4 months ago

That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.

[-] umbrella@lemmy.ml 6 points 4 months ago

most normies i know don't care about it.

i have no idea how they use the internet without them, but here we are.

[-] ticho@lemmy.world 3 points 4 months ago

Yep, most of my non-tech friends just say "Ads? Oh yeah, I don't even notice them anymore, I got so used to them." whenever that topic pops up in a conversation.

[-] umbrella@lemmy.ml 0 points 4 months ago

ive got the "ads are cool so benevolent facebook can keep our beloved skinner box free!" type of answer.

they really did brainwash the normies.

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this post was submitted on 20 Aug 2024

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