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this post was submitted on 31 Aug 2024
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I see some larger publishers bemoan the fact that Epic hasn't caught on, but it should be pretty obvious why. Markets that favor the buyer more than they favor sellers will typically attract the largest user base, and the sellers don't have a choice to not sell where the buyers are.
Epic giving away free games is a nice buyer friendly action, but literally everything else they've done, from paid exclusives to poor client experience isn't favorable to buyers. They've created a market that no buyers want to use unless the product is free or literally not available anywhere else.
Giving publishers/devs better cuts is great, but it does nothing for you if all the buyers are on Steam instead.
Advertising better cuts to publishers doesn't mean much when the price is the same across platforms. If epic was consistently 10% cheaper than steam it would get better traction.
They do often have better sales, but you have to launch the store to know and personally I would rather pay the extra $1 to buy on Steam...
Steam also has a lot of other stores selling their games though. Unless epic is giving it away for free, I'm probably going to get a better deal through a fanatical bundle or someone else than I would on epic.
This is true, here in Brazil we have an official key seller called Nuuvem that has prices so good TikTok banned their ads thinking it was a scam, since they often have small discounts even on new games.
Just have to be careful because sometimes the key is for Uplay instead of steam.