Socialism/communism = “someone got something that I don’t think they deserved.”

They’re just bad words to people. I think a lot of the “normal people” on the right are just people who are too stupid to understand politics, so it works like their football team. You don’t need to know anything about the Dallas Cowboys or Patriots to hate them. Democrats are bad because they are the other team. We don’t need to know what “woke” means - it’s just a word that describes people on the bad team.

If you manage to avoid the trigger words, and they haven’t been propagandized on whatever specific topic, it’s really easy to convince them to agree with a lot of left leaning ideas.