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this post was submitted on 08 Oct 2024
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Apple
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What are you willing to pay for it? Apple makes really solid hardware but it’s not cheap. They’d need a huge segment of the population to want to pay $1,000 for a high end printer to make it worthwhile and the movement has been away from printing for some time now.
My office used to do tens of thousands of pages a year back 20 years ago. We might do a hundred pages a month now if it’s especially busy. Everything else is PDF.
@fourish Apple created the Apple Vision Pro for roughly four thousand euro’s. At best 1 million people were waiting for this inspiring device.
They could make a really good printer for €500. About 50 million people would be really interested just to get rid of the never-ending hassle.
A revenue of €25 billion euros in about three years would be easily achievable. Apparently, having your own ‘next big thing’ was more important for Apples decision makers.
But printers are a dying breed. That’s not apple’s target market. They’re trying to look a few decades into the future not the past. That’s scraps for the dog.
@fourish Fair point.