Complex internet services fail in interesting ways as they grow in size and complexity. Twitter's recent issues show how failures emerge slowly over time as relationships between components degrade. Meta's quick launch of Threads demonstrates how platform investments can compound over time, allowing them to quickly build on existing infrastructure and expertise. While layoffs may be needed, companies must be strategic to maintain what matters most - the ability to navigate complex systems and deliver value. Twitter's inability to ship new features shows they have lost this expertise, while Threads may out-execute them due to Meta's platform advantages. The case of Twitter and Threads provides a lesson for companies on who they want to be during times of optimization.
My favorite phrase in coding is "9 women can't make a baby in a month, but 9 women can make 9 babies in 9 months".
Elon took over and fired so so so many talented engineers saying they were lazy, or incompetant, or whatever excuse he had when he really meant "they cost a lot". Now he's seeing the downside of that.
The phrase means you can't take a project and throw more people at it to make it go faster because there is institutional knowledge that needs to be learned first. You can't take a 9 month long project that 1 person is in the middle of and throw 8 more people at it and demand it gets done in a month, something Elon is really trying to push. Those 8 other people need time to onramp, to learn how the thing is being built, to learn how systems and subsystems all interact. In fact, usually this is a sign of a terrible leader because most of the time projects will slow down while you're trying to onramp all of those other people when at that point it would have just been faster to let the one person finish.
What you can do, as Facebook obviously did, is actually project plan. They said "we need 9 babies, what do you need to get that done?" and they replied "9 people and 9 months". and look how it paid off.
I hope Elon's twitter tanks because of his impulsive short sighted decisions that he thinks are "projects"
Hubris aside, Elon will tank because, at Twitter, he seems to be devoid of people who will make things work despite of him. Twitter employees must be giving Musk exactly what he orders and he is seeing the impact of that, since Musk must have thought "a web page... How hard can it be to someone who made reusable rockets?"
I love that because it's such a cautionary tale about bad leadership. He was toxic towards Twitter for years then bought them and doubled down on shitting on them and calling them incompetent... Of course they hate his guts and maliciously comply now.