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Apple Set to Become First $4 Trillion Company
(www.macrumors.com)
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Not sure how to feel about that, honestly.
They deserve it for putting all the best engineers, designers, and developers under one roof and letting them do incredibly cool stuff.
But that’s not how they actually made that much money. They did it through labor exploitation in their supply chain and anti-consumer/monopolistic business practices.
What great design are they doing now? I feel they haven’t done anything good in a few years
AirPods have some pretty fantastic UX, Vision Pro’s UX is miles ahead of anything else even at a higher price point.
Fun podcast episode about Apple sound design: https://www.20k.org/episodes/the-sound-of-apple-2
Vid about Vision Pro by an AR/VR industry expert who has a specific interest in UXD: https://youtu.be/REo1ugX5GSI
Better but can’t do anything the others can sadly. No games.