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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO (www.theinformation.com)

submitted 1 year ago by return2ozma@lemmy.world to c/technology@lemmy.world

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[-] jaschen@lemmynsfw.com 22 points 1 year ago* (last edited 1 year ago)

The company I work for spends ads on social media companies for ransomware protection and regularly spend is regularly negative. That means we spend more money on advertising than we do in income. We only do it to maintain some market share but otherwise it's just a pure loss on that platform.

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[-] FartsWithAnAccent@lemmy.world 22 points 1 year ago

Wow, they really spezzed up bad.

[-] itsonlygeorge@reddthat.com 22 points 1 year ago

Nobody saw this coming… /s

[-] suckmyspez@lemmy.world 22 points 1 year ago

Lol

[-] billwashere@lemmy.world 21 points 1 year ago

Good.

[-] Dehydrated@lemmy.world 19 points 1 year ago

Fuck spez and his ad infested shit hole called Reddit

[-] unsaid0415@szmer.info 19 points 1 year ago

Me at Reddit funeral https://peertube.stream/w/50518ff5-0884-4a44-b7df-39f71482e956

[-] Silverseren@kbin.social 18 points 1 year ago

I wonder how ad view counts are affected when you actively drive away your hard core content posting audience? Hmm...

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[-] Binthinkin@kbin.social 18 points 1 year ago

That place has become a reposting bot haven. The niche market is still hanging around but the main content drivers seem to be broken or gone.

[-] TenderfootGungi@lemmy.world 17 points 1 year ago

Those targets seem unrealistic even without driving off a core group of heavy users.

[-] MedicPigBabySaver@lemmy.world 17 points 1 year ago

Fuck Reddit

[-] ivanafterall@kbin.social 16 points 1 year ago

I need to figure out the details of shorting an IPO between now and TBD 2024.

[-] ricecake@sh.itjust.works 16 points 1 year ago

You open a brokerage account and get margin approval.

When it IPOs, you do a short sale at your brokerage.
You get the cash for the sale immediately, and get charged interest for your brokerage "lending" you the shares you sold.
Later, you buy the shares back or "buy to cover" and that makes you square with your brokerage.

Hopefully the price went down enough so that the difference between what you sold at and bought at was greater than the interest you paid.

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[-] ComradeKhoumrag@infosec.pub 15 points 1 year ago

Spez looks like Ken trying to figure out how the human world works in "Barbie"

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this post was submitted on 26 Dec 2023

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