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Framework won’t be just a laptop company anymore
(www.theverge.com)
This is the best summary I could come up with:
That’s one of the biggest reasons it just raised another $18 million in funding — it wants to expand beyond the laptop into “additional product categories.”
Framework CEO Nirav Patel tells me that has always been the plan and that the company originally had other viable ideas beyond laptops, too.
Framework might choose an “equally difficult” category or might instead try something “a bit smaller and simpler to execute, streamlined now that we have all this infrastructure.”
(Patel recently suggested to Jason Carman that Framework might adapt its marketing to reach more everyday audiences.)
The company’s $9 million seed round paid for the original 13-inch laptop design, which has carried on for three generations of components.
Today, Framework has about 50 employees, and it plans to expand to 60 before the end of the year, with “a bit of additional team growth” in 2025.
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