"It's easier to fool people than to convince them that they've been fooled"

After someone has been convinced of something, it's very hard to convince them that they were wrong because now their ego is on the line. And the longer amount of time they've believed what Trump says then the harder it will be to convince them that he's a lying con man, because they'd have to admit to themselves and their community that they were massively conned. And they would to some degree have to even question whether their entire worldview is wrong.

Questioning your own ideas and trying to determine if you've been wrong about something takes a lot of openness maturity and emotional intelligence, which are things conservatives statistically are not good at

I dunno man. I got nothing. I don't understand it either.

Spite is a powerful motivator. Both for Trump himself, and also for his supporters.

It's a race between junk food vs. an actual meal. Junk food is easy and self indulgent, real food requires time and effort. It doesn't matter that junk food is a terrible value and lacks any nutrition. The Trump people choose junk, conservatives choose Trump people because the Trump people are mathematically mandatory to maintain their caste.

Lead. Like the metal

There's a lot of reasons people have already mentioned, but I'll add this.

Your applying logic and reasoning to people who are illogical and unreasonable...

There are a lot of racist and/or psychotically greedy people in the US.

Like, A LOT a lot.

This video explains it all in 19 words. Democracy relies on intelligent, informed choice. Republican voters typically lack one or both.

Hatred for anything not Republican by MAGA and their brainwashed followers. That's what's keeping Donald T. still in the race.

...all that and you don't even mention that he's been an open russian asset for eight years?..

...the blunt truth is that he's in too deep, as are most of the remaining republican party, and the only way to keep their heads at this point is to double-down on seizing the apparatus of state to dismiss their criminal culpability...

Either lack of critical thinking or driven by greed.

You get the top to vote for you by ensuring they keep and/or increase their riches. That’s done by immediate things like tax cuts, or other long term strategies like cutting environmental protections and reducing the role of gov’t, allowing businesses to rape the planet and abuse their workforce as hard as possible to increase profits.

As for the rest of his supporters, the “MAGA” crowd, they’re kept in line by keeping them stupid, allowing you to more easily feed them propaganda and influence their emotions to fit your needs. Religion teaches them to be subservient from an early age and take a back seat to a higher power, whether that be god or the charismatic talking head at the alter or on tv, all the while leeching as much money from them as possible without leaving them totally destitute. This helps explain why conservatives/religious turds continue to attack early education (less chance of them learning to think critically and question things), school lunch programs (hinder brain development), libraries (access to other ideas/beliefs), sex education and abortions (keeping those accidental pregnancies from being stopped, thereby ensuring the already uneducated and poor families continue to have kids they cannot support financially and give a good education to). It’s all very sinister when you look at the whole picture. It’s why I detest religion, not so much the concept and practicing of religion, but how evil men have turned it into a weapon, and exploiting the very people they pretend to care about. A lot of the evil they push is all done under the guise of religious beliefs/freedoms.

Hes a dancing monkey that brings in tons of ratings, viewership, and revenue.

So media has a vested financial interest in giving him tons of coverage, especially soft coverage, to get eyes on products. Its also why they have a vested interest in his winning, and are doing everything they can (including a mass hysterical hallucination that Biden was somehow old and incompetent due to having jet lag after a whirlwind 3 day international political trip) to ensure trump remains favorable in the eyes of people who wouldnt vote for him if they got the 100% unfiltered coverage about him.

Thats the biggest issue.

There are other issues, of course, helping this along (and benefiting from the above mentioned media bias) are things like the fact that he is a foreign puppet being manipulated by Putin mostly, and by others less so. Which is why they, especially russia, has invested so much money into the NRA, Republican Packs, and most recently, internet jackwads that balding beanie wearing fuckstick and his ilk. To have a chorus of mouth pieces pushing false news and pro-russian narratives, to undermine our democracy and reduce to outright eliminate our presence on the global stage as a bulwark against countries like Russia.

You also have petty powermongers at home that are sounding his call for dictatorial power so they can get their own petty feifdoms.

And the billionaire conservatives who want the world to be a festering cesspit of poverty so they can sleep on their mountains of gold.. and are using the media they control to further their goals, by lifting trump up and knocking everyone else down.

and finally, you have the lowest strata, his voters, Most of which vote for him because they want their women to be property, and their non-white neighbors to be property too. and they don't care how deep into hell everything goes as long as they can be racist twats who don't have to self censor and are free of repercussions for their twattery.

Theres more minutae to it, and several other layers and strata, but this is kinda the general broad strokes.

It's all that side has. Who else would run in his place? Nobody comes close to that sort of name recognition. The Republicans are betting on a culture war to win and who wages that war more than trump?

The left didn't invade rightwing spaces, the spaces that have been propagandized to since 2014, and present credible arguments against the propaganda on a consistent basis.

So what you have is a decades backlog of brainwashed people Russia and others were paying to spread propaganda to.

It's not that complicated, and it will continue - even after Trump is gone. Koch, Musk, Thiel, Dan and Ferris Wilks, Zuckerberg, American billionaires are in this too, paying nominally conservative people to believe Libertarianism, tax evasion and defunding the nation in the name of "owning the crazy libs" is patriotism.

It's nuts. America is under constant attack, and don't expect the Establishment Liberal majority to fight back outside of election season.

Constantly attacks marginalized groups.

That's a feature, not a bug