But it IS how we see prices. If there weren't science behind it, they wouldn't be doing it.
$20 and $10 shipping: 😡
$30 and free shipping: 😄
Part of it is that there's less hidden costs. I like it when it's just "the total is $30" instead of "there's $8 shipping and a $2 service fee and then $4 in taxes and..."
I've also seen some online stores lure in a customer with a really cheap initial price and then on the last page just slam them with insane shipping and handling fees hoping that the customer either doesn't notice or feels too invested at this point to cancel their purchase.
But yes, part of it is also people are stupid when they see the word "free" as if the store wouldn't move the cost somewhere else.
My husband is awful in that regard. He sees the first digit only and then rounds it down. "It's just 30€" - it's 39,99€. "It's like 200€" - it's 289,90€, "5000€" - 5999€. I love him to pieces but I don't trust any of his numbers.
I love him to pieces
How many? About 200?
Best I can do is 199
A whole 100 pieces? What a deal!
From my experience working in retail I've seen people say out loud something like "oh, it's only 4 dollars!" When the sticker says $4.99. This shit apparently works on a lot of people for some reason.
This is my neighbor all the time.
Like dude, round up!
Honestly, however much I want to pretend to be better than that, I think it does work on me. Obviously not on a conscious level, I know how numbers work, but some part of my monkey brain sees the 1 instead of the 2 and therefore concludes that it must be way cheaper. It's a feeling that no amount of facts is going to disable. And in the end many purchasing decisions aren't based on a full analysis but on feelings.
Most people are idiots most of the time.
Some people are idiots some of the time.
No one is never an idiot.
Can confirm. I'm idiot most of the time
This is locally grown artisanal bullshit, it's actually $300, please tip.
It does work believe it or not. It is something that plays to your subconscious. You will favor the slightly cheaper option even if you aren't aware of it.
Its literally how we see prices which is why companies do this
These dumbasses thinks this works on us smart people. Anyway, gotta go fight some people on black friday for shit i don't even need nor afford
Which just so happens to have been the same price all month.
Regular price: $399.99
BLACK FRIDAY SPECIAL: ~~$799.99~~ $399.99
The amount of times I've watched Youtubers say something like "35 dollars" while showing an image that shows the price as $35.96 happens too often for me to side with OP lol, sorry.
I'm not sure it works on me. Not because I'm some super human resistant to advertising (I'm not) but because I'm so bad at math that when they start asking me about anything involving small change I tune out and overestimate by 50% rounded into nice whole numbers.
"This is 19.99"
"Okay so it's basically 30$."
It gives me nice surprises sometimes when I get my receipt.
I generally round up to nearest bigger number or close to that. $19.99 is $20. $23.99 would probably be $25. $180 would just be $200.
No real rhyme or reason, just the bigger the number the more I fudge the “real” price upwards thanks to sales tax and a “can I really afford this?” factor.
Honestly I just want tax included on the price tag.
People suck at math and this is how they confuse people into not caring what the actual price becomes when they have to add multiple items together.
What’s 19.99 + 21.75 + 4.99 + 3.99 + 1.99? Can the common person do that math in their head while grocery shopping? What about adding the tax to that total? Not a chance.
Most people probably don’t even know what the sales tax is in their own state.
your price tags show the price before tax? that's fucked up
Weirdly, my brain went through those numbers as "20, 22, 5, 3, 2."
This is called: Left Digit Bias
I just wished it was mandated to list prices to include all the taxes along with it. Whether it says $19.99 or $20 still isn't the actual price.
Recently had the worst of this. Was craving chocolate milk, find a nice size bottle of it for $3. Get to register. $6.63 total price because the glass bottle had over a $3 deposit.
I always round up the price when I see $X.99 but my grandmother always rounds it down and it pisses me off
They're trying to fool you! Don't be a sheep!!!
It never works on me. I was taught at a very early age that pricing down by one cent of one dollar is a psychological trick and that I should round up to the nearest whole number.
Funny thing is, it still works.
This is one of those things that makes me feel the slightest bit more agitated and cynical towards people and society. We all know it's manipulative, and that should be enough reason not to do it. So why does everyone who runs a business do it? Like yeah it does work, but is it really worth subtly eroding your own customer's trust in you? There's an invisible cost of goodwill here.
Are you choosing to go to the store that does $20 instead of $19.99?
Does that store exist?
It's more that the customer refuses to buy the $20 item but at 19.99 it seems just a little more attainable.
That is a fair point. But then again, I don't even remember the last time I was in a store that had honest prices.
They may list it as $19.99 but I'm always going to call it twenty bucks and eleven cents.
But you get a penny back, isn't that great?
Jokes on you. We have sales tax.
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