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Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

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[-] ArugulaZ@kbin.social 21 points 1 year ago

Twitter (ahem) "X" lost half its advertisers already. I don't think the site has the leverage to make such demands. If anything, it's going to push advertisers into the welcoming robot arms of Mark III Zuckerberg and Threads.

[-] mayo@lemmy.world 16 points 1 year ago
[-] moosetwin@lemmy.world 14 points 1 year ago
[-] nbafantest@lemmy.world 12 points 1 year ago

This isn't even enshittification. This is just trash ownership

[-] saegiru@lemmy.world 12 points 1 year ago

Seriously, why is it even a thing anymore? It's really sad that people are still even using the service. I understand the stories, because a train wreck is hard to turn away from, but why would you still want to be on board the train? Literally no one should be on that hellsite.

[-] blackkn1ght@lemmy.world 12 points 1 year ago

So what is stopping the companies from just paying the 9 bucks for the verified status and telling the muskrat to sod off?

[-] Anomandaris@kbin.social 19 points 1 year ago

gold checkmark identifying that the account belongs to a verified brand.

Blue checkmark and gold checkmark are different things.

[-] Nerorero@lemmy.blahaj.zone 12 points 1 year ago

South park couldn't come up with this level of "because x therefore x"

[-] Buttons@programming.dev 12 points 1 year ago* (last edited 1 year ago)

I heard that Twitter originally added verification because they were getting sued over imposters, so they added verification to delegitimize imposters and thus give less reason for others to sue them.

Now Musk is getting rid of verification en masse, so the original reason for the lawsuits will return.

Here's how to play it if you're a business who loses your Twitter verification:

  1. Allow yourself to lose verification.
  2. Make a backroom deal with some random person, have that person make a fake account for your business and buy verification. Have the person post some bad things under their fake and verified account.
  3. Sue Twitter since they have verified the fake account and removed verification of the real account, and are thus committing libel.
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[-] harbo@lemmy.world 10 points 1 year ago

I miss what Twitter used to be

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[-] DarkGamer@kbin.social 9 points 1 year ago

Why anyone stays on twitter is beyond me. Musk is turning it into something toxic, akin to parler or truth social, and he's making decisions regarding it like it's his private BBS or a toy to be played with capriciously.

[-] MaxPow3r11@lemmy.world 9 points 1 year ago

"I just reinstated a pedophile. Now pay me to put your ads on my SHIT" ~Elon "fascists are my best and only friends" Musk

[-] JackbyDev@programming.dev 9 points 1 year ago
[-] Sanctus@lemmy.world 9 points 1 year ago

A desperate ploy to repay the insatiable debt frin the purchase, or genius business move? You decide.

[-] Gyella@lemmy.world 9 points 1 year ago

Twitter is still a thing? Color me surprised. It won’t be much longer.

Also, FUCK Elon Musky

[-] whiskeypickle@lemmy.ml 8 points 1 year ago

wtf...musk is an idiot

[-] kworpy@lemm.ee 8 points 1 year ago

The fuck is this meant to do? Will Elon ever realize that he's not improving Twitter in any way and is only making it worse?

[-] DarkThoughts@kbin.social 7 points 1 year ago

I'm no businessman but this sounds like a good way to make companies move away from your platform.

[-] over_clox@lemmy.world 7 points 1 year ago

What is this "Twitter" you speak of? Is it that dead blue bird?

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this post was submitted on 26 Jul 2023
1117 points (92.0% liked)

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