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Ethical alternatives to advertisements for promoting a product or a service?
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I have a small software company. We don't advertise with ANYONE. All our customers are word of mouth. We promote that within our software, but few people use the referral system.
However, we got to a point where our customers have started fully referring us in online groups. They're selling for us. We've worked very hard as a small business for many years, and it feels good to hear our customers tell the communities about us.