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Ethical alternatives to advertisements for promoting a product or a service?
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In my experience, the forums and groups are far superior to paid ads. I think that's why people these days append "reddit" to the end of their google searches. They don't want a listicle of the top 14 Tea Kettles of 2023, they want a discussion about the Tea Kettle someone bought 15 years ago, how it's still serving all their needs today, what brand that is, what features they like/dislike, and what fatal flaws it has.
That's not info that a paid ad ever wants me to have at my disposal; they want me to know just enough to believe that their brand new shiny product is the hammer for my nail.