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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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Or, hear me out on this, all cars with the hardware have that feature functional. Crazy, right?
This is what Subaru does. Buy an Outback or a Crosstrek and it comes with heated seats. Because it just does. They don't make one that doesn't. Here's how they handle consumers who "don't want" heated seats: Don't press the heated seat button. Done.