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this post was submitted on 13 Sep 2023
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I'm not denying 1., stop assuming I do with cheap arguments like "How many times have you been abused?". Yes, woman are more likely to be sexual victims.
But my question is why doing 3.? For Lyft it costs basically the same if not less when allowing the feature generally to everyone.
I just don't see the necessity of it considering the overwhelming majority of drivers are already male. This feature is trying to even out the odds of women getting picked up by other women which just isn't very likely right now.
To seriously answer your question though, this is a marketing tactic to get more business from women who they can see use the app less than men. They're a business at the end of the day and it's a way they're predicting, whether correct or not, to increase sales.