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Twitter to ditch bird logo, Musk says
(www.politico.eu)
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this post was submitted on 23 Jul 2023
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Musk think the problem is the logo. Only if he knew, the logo is fine it is him that people dont like.
The logo has been very successful in branding the company, as well as the companion verb "tweet". I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he'd be tossing out the arches and even Big Mac with claims that they are the problem.
Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.
Honestly, I would drop the McDonald’s clown. He is weird and some children and even adults are uneasy or outright scared of him.
As said, Ronald disappeared a while ago for other reasons, but along with that McD became more of a "modern" look and got away from catering to the family at a kid's level. They still changed successfully. My point was that Musk would throw everything out and do something totally not designed to bring people to eat there, and then blame everyone but himself. His most successful work seems to be when he lets other run the show, and his real problems started when he forgot that and tried to be front and center on everything without anyone filtering his ideas and verbal thoughts. Elon Musk a decade back would now have a different image had he just hired and listened to a good PR person.
The difference of course is that McDonald's hired a marketing and PR firm to design a successful marketing campaign as well as a cohesive branding strategy that integrated its online and television advertising with an update of their store architectural design.
Musk on the other hand is basically a wrecking ball destroying Twitter. He is not doing a very good job of reinventing the company and likely scared off any future employees who may want to work there, while being the target of a large class action lawsuit against people who were illegally fired.