Treatment. The word they are looking for is treatment.

I swear to god these research firms absolutely need to get ahead of how they refer to this shit publicly. People are way too dumb to just speak literally.

That naming does makes sense, given what the treatment does, although I agree they really need to work on their marketing and come up with a term that won't cause confusion or get the anti-vax folk excitable.

From the article:

"A typical vaccine teaches the human immune system to recognize a virus or bacteria as an enemy that should be attacked. The new “inverse vaccine” does just the opposite: it removes the immune system’s memory of one molecule. While such immune memory erasure would be unwanted for infectious diseases, it can stop autoimmune reactions like those seen in multiple sclerosis, type I diabetes, rheumatoid arthritis, or Crohn’s disease, in which the immune system attacks a person’s healthy tissues."

"Inverse vaccine" sounds like instead of preventing a disease through a weakened or dead version of the thing you're preventing, they inject you with a stronger version of the thing you already have to kick it's ass.