The grift doesn't lead with hate or demeaning people. The grift leads with answers and solutions to serious problems (albeit largely bullshit solutions), and then the hate is brought in later to isolate the recruited person and build in-group loyalty be defining an out-group.

When bloodthirsty lunatics then start their attack on that high level by ridiculing the recruited person for showing interest in a cult whose only appearance to us is that they treat us like the out-group, but without offering any solutions or even humanity (just explicitly mocking them as lonely people), then you're just solidifying the group dynamics that the grifters created.