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Samsung has great hardware but my OG galaxy S2 was peak Samsung for me. I still love their build quality but I don't like curved screens, lack of sd slots and 3.5mm jack and so on. Neither do I want all the Samsung social etc. apps.
If Samsung made a clean phone like the pixel with their build quality, that would be a game changer.
It would be interesting for the users but it would also undermine Samsung's position in their war with Google.
The reason Samsung duplicates all the apps etc. is so that they keep Google at arm's length. Google controls their manufacturers with tightly controlled deals for the Android trademark and access to the Play Store and Services Framework. By duplicating those and the app ecosystem, Samsung is saying "we won't be so easy to get rid of".
Granted, Samsung is also the largest Android manufacturer, so all out war would probably mean the fracture of the entire Android landscape.
I've once read a comparison between the income percentage that Android represents for Samsung and Google respectively and I seem to recall it would damage Google more than Samsung. But it was years ago so that might have changed, and also the Google side analysis involved guesswork about the impact on their ad and data collection business.
Woah... i learned something new today