It’s not engaging in online click baity outrage to recognize that the company developing the brain sepsis device in order to send ads into our dreams and monetize our ids is especially evil.

People are not seeing the usual animal cruelty victims in the primates described, but the environmental storytelling beats of every day after tomorrow video game, the foreshadowing of what will haunt the protagonist in a William Gibson novel and the inevitable end to every post apocalyptic television shows exploration of the question “did science go too far”.

The person enraged with a company developing the Bash Your Head Against the Floor implant is rarely provoked to ire because of their love of the animal subject of testing but because they are forced to ask the question “why?”

Even if people can’t explain it they know full well that this technology is intended to be used as mass media, radio, television and the internet before it.

We do not see ourselves in the monkey because we believe the monkey has the same rights as us, but because we know the monkey is only holding our seat until the train is ready to leave the station.

It’s evil. We don’t need nuanced discussion about it. No one is getting click baited into a rage. Rage and revulsion are the natural response to evil.