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this post was submitted on 22 Sep 2023
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The sad thing is, if they'd thought even a tiny bit laterally and leveraged the fact that Google Reader was getting a lot of traction and a core of people were beginning to use its social functions, they could have backdoored themselves into being Digg/Reddit/Etc. and had the social media userbase to take on Facebook organically.
Instead, they fought the last war (Gmail vs Hotmail), intentionally eroded and then killed Reader, and with G+ they completely fucked up what was a cleaner interface (if not all that special) and a better technological experience, all while they were a brand that was at that time more trusted than their competitors.
Yep. Once they screwed up G+, I committed to never becoming dependent on any Google service beyond Drive and Gmail, and only those two because they're completely untouchable - Google couldn't break those without having a mass rebellion on its hands.