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this post was submitted on 15 Jun 2023
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Technology
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You'd be surprised. Advertisers wouldn't be running the ads if they didn't have positive ROI (that is, the value they get from the ads is larger than what they paid for them). A good ROI is usually at least 5x (that is, for every dollar the advertiser spends on ads, they make five dollars). Google's estimates are even higher at 8x:
(source: https://economicimpact.google/methodology/)
Retargeting ads - the ones where you view a product somewhere then see ads for it on Google, Facebook, etc - are especially successful. They have a very good clickthrough rate since the product is already something the user expressed interest in.