Yup ads and posts on reddit are becoming even more indistinguishable, the "organic community" is just a selling point for marketing because you can embed yourself in it, basically just exploiting their users. The metrics to gauge ad performance is based on things that make the site shitty as well. Reddit, at least the big subs, haven't been organic in this way for a long time, it's basically a simulation of an organic online community at this point.