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2024 Honda Prologue Puts the Brand Back in the EV Game
(www.caranddriver.com)
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this post was submitted on 28 Sep 2023
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They want sales. Sedans just don't sell as well anymore and I think Ford cancelled all theirs. I'm not sure on that but I think it's right.
Ford did just cancel all their sedans, and while Ford said the same thing, "sedans aren't selling as well" is kind of a silly excuse considering they're still the second best selling body style in the US and the best selling vehicle in the US for the past 20 years has been the Toyota Camry Sedan. I think car companies want to increase profit margins, and they know they can charge more for a crossover than a sedan while the cost to build will be similar for either body style.
Profit margin is a very fair point. A little tail wagging the dog kind of thing. Getting us to buy crap we don't need.
And to be real, it's a smart strategy for their goals. It's clearly working.
You sure about that?
https://www.caranddriver.com/news/g43553191/bestselling-cars-2023/
The Camry is probably the best selling in its category, but trucks sell a whole lot more.