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Ad-free Facebook, Instagram access planned for $14 per month in Europe
(arstechnica.com)
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this post was submitted on 03 Oct 2023
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So basically decline to use Facebook? I’m skeptical. People will just opt in to the tracking, most people don’t care. Or maybe they’ll post on Facebook about how they don’t like it.
Even if they did and chose to go to some other platform, they’ll eventually run up against the same business model decisions.
The question is how it affects their numbers. When a company like Facebook misses growth (or, god forbid, actually shrinks) the market punishes them for it.
That said, Zuck is not Elon. I’m more confident FB has a plan and isn’t just shooting from the hip. They likely have a model for some shrinkage and decided on $14 because X% of users are expected to accept targeting, Y% will abandon the platform (or decrease engagement), and Z% will pay. I bet they picked a number that would make Z small but not non-existent.
Well yeah I guess I am just highly skeptical that it will meaningfully affect their numbers. By and large anyone who is still on Facebook either doesn’t understand or doesn’t care about this (or some combo of both).
I’m just trying to imagine the person who didn’t know Facebook was tracking them, but now with this opt in will understand the ramifications of that and abandon the Facebook platform. It’s hard for me to see this being anything more than a rounding error on their numbers.