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this post was submitted on 09 Oct 2023
521 points (100.0% liked)
Technology
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Who would pay for data on a person you can't advertise to?
Do you seriously think advertisers buy each user's data individually, and sometimes Google goes "oh hey guys just a heads up, that individual is using an ad blocker 👍🏼"?
No, but having a handful of people who will never see their ads devalues the whole package.
I could totally see a company doing a market analysis paying for this data. They'd be looking for for counts of people interested in a thing or in a demographic...then they can determine if it'd be worth it to develop a product targeting that group