There was a huge problem with it being over used by the mayor's office as a semi official channel. When the mayor got himself into a bit of trouble, those folks that were working to get him ousted made a big deal out of him corporatizing the office of mayor and town business in that way, and it made sense to use it as a tool against him. He was trying to treat it like if he said something there, it was a done deal, and it counted as some kind of replacement for posting such things publicly.

The push was from a group of like minded residents that included the county sheriff, the chief of police, myself, and the librarian. I can't truly say anyone led the push, though the librarian would come closest. We all just got sick of him, and used what we could to get people moving against him. People were starting to hate Facebook locally because of some school drama anyway, so it was easy enough to stoke that fire.

Get people from the various town departments to stop using it, get their families and friends to help convince them if they weren't on board. If he can't reach anyone via messenger that's part of the local government, it cuts that out, and ties him into the whole arguments over school aged access to Facebook in general.

It worked! Which was a bit of a surprise to all involved. But it was the right confluence of events. He was fucking up with covid issues, fucking up the people that actually run the town on a direct basis, and doing so while being an asshole as a person. There was no way he was winning the next election, but he could fuck things up before then.

Once the entire police force officially abandoned messenger, it was a bit of a death knell. Individual officers still used it, but the group chats he was using died totally.

Small town drama, in other words.