This is the only true answer here.

Even Meta themselves said they want to "build the metaverse", at that point the word still had a somewhat clear definition. It then became a bullshit buzzword and lost all meaning. Now even Meta is using the word as a synonym for "VR" or "Multiplayer", which has nothing to do with the snow crash definition of the word.

There's way, way too many buzzword chasers out there. How hard can it possibly be to assess something by it's own merits instead of looking for keywords that other Successful Cool Guys™ are promoting? Instead, we get people copying each other's hype to the point they build entire markets in intrinsically worthless things on occasion.