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this post was submitted on 17 Oct 2023
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Yes, but Ford is also culpable. My understanding is they mostly made the higher end models to try to get profitable more quickly. Great, but no one can afford them. Part of the expected demand was for models people could afford to buy
“We had all these people on the waiting list for a $45k truck and we don’t understand why they’re not buying the $85k truck we’re mostly building”
It also doesn't have to be this way. Other auto manufacturers dictate the terms to the dealerships, specifically with the market adjustments. They ensure the people who want their cars can afford their cars, regardless of what the market is doing.
Ford isn't doing this and their cars are sitting on the lot because no one can afford them.