Actually I will, because big Tech used to be on the level because they knew they would be called out for fuckery. Then Facebook brought the Baby Boomers online and it was the Eternal September on steroids.

This is the same chicken / egg thing as plastic pollutions.

Sure consumers choice of whether to discard or recycle a plastic straw is nothing compared to the decisions of corporations, but then consumers invest in those companies, buy their products, and elect representatives who do not hold them accountable.

Big tech has ruined the internet because people were willing to trade their privacy and their attention in order to watch gifs of cats playing the piano. I'm not "blaming" people for that - hell, I was one of them, but you can't solve the problem without understanding how it's perpetuated.

The normies support big tech, they love it. They probably work for big tech, or wish they did, or at least imagine themselves as the next Elon Musk.

Strictly speaking, management at Big Tech are all normies and they make the decisions.

I think the point is solid: non-tech-people sell capabilities to other non-tech-people to make money, and this forms a feedback loop and drives direction. A non-big-tech world is wildly different because it's more like tech people building an environment for doing things with other tech people.