This, for me, is a good example of why the assessments that I've seen lately about how much Lemmy/Kbin may or may not have caught on, and the assessments about how Reddit may or may not have been impacted by the migration, are way, way too early and kind of nonsensical to make right now.

It is important to understand that Reddit is set on becoming a public company, and for a public company, not taking any avenue that could provide additional revenue is essentially only one step below setting that money on fire. If there's a chance that something will make the company more efficient, you are kinda obligated to do it. This will constantly (and increasingly) lead to policies like this, which sacrifice user convenience or add additional friction to the experience, because an experience that is open, accessible, non-intrusive and non-restrictive inherently implies lost opportunities of revenue at each one of those unrestricted points (which is a weird paradox of digital capitalism, in which to make your product more profitable it has to become worse, which flies in the face of the traditional capitalist theory that you make the most money by making the best product, but that's another story and I don't wanna get sidetracked).

Anyway what I wanna get at, is that each person has their own points of friction (mobile becoming app-only, old reddit dissappearing, who knows) past which they would find the idea of transferring platform less intrusive than the experience they would get by staying on Reddit. And the fact that cutting Google off is even in the realms of discussion shows that Reddit is very willing to reach those points and beyond. If these changes pile up and the friction created in the experience by them becomes significantly greater than the idea of transferring platforms, then it's not outside the realm of possibility that Reddit will bleed out slowly by taking actions like this. Time will tell.