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Twitter's lost 13% of its daily users and its rebrand has failed
(www.bigtechnology.com)
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The most obvious explanation to me is that following so much success running pump and dump scams on his followers in some stocks but mostly unregulated crypto, he decided he was untouchable. Then tried to run another such scheme on twitter stock, but this time threw in a legally binding contract into the manipulation because he's too dumb to realise how dumb he is.
He got so used to fucking around, he thought he'd never have to find out...