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Twitter's lost 13% of its daily users and its rebrand has failed
(www.bigtechnology.com)
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yeah, no.
the person who wrote "look at me, i am so cool, i am not using social networks" on a social network didn't do that because they would be confused by new technology that didn't exist generation ago, they did that because it worked for narrative they tried to present. and unfortunately it is more and more common and it is not a problem related to technology, just look at any political discussion.
so while what you said is true, it is not very relevant to the discussed problem.