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this post was submitted on 24 Oct 2023
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They really needed to listen to their enterprise customers. Windows Phone could have easily taken over as the 'corporate phone', if it had any integration at all. With the side benefit that their corporate customers also employ the developers that could build out the apps they needed to create the marketplace.
Instead they tried to take on Apple and Google, in an end user space that had already been thoroughly saturated, with a product that was barely on par.