This year has been dramatic. I've seen a big increase of users with quality content doing deletes in protest of Reddit. And the shift to sites like Lemmy that are not as favored by search engines.

Reddit should have gone the other direction, become a non-profit, eliminate advertising, go back to open sourcing the code like they used to, and run on donations. Cut their staff of people that had anything to do with advertising and trying to market the platform.