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Sweden has had enough of being mixed up with Switzerland
(www.euronews.com)
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this post was submitted on 29 Oct 2023
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120.000 google searches annually feels like a niche problem. Switzerland and Sweden share exactly two starting letters, I doubt that everyone with functioning basic pattern recognition is capable of mixing those names up too much.
I doubt it's really that much of an issue, but it's a decent hook for a lighthearted tourism campaign, which this probably is.
That's a good point.