where do i find the 10-40% percent of youtube-produced content on youtube you’re talking about?

Google is a trillion dollar company because they do far more than youtube, and make the majority of their money from taking a percentage of ad revenue. This does include youtube, and youtube is only profitable to google because they can sell ads on top of it, because video hosting on the internet is fucking expensive.

i pay google nothing, just like you. i do, however, support my favorite youtubers outside of google revenue streams with my own money, either through direct support or merchandise.

Both installing an adblocker and not even going to youtube will cost google money. I don’t care which you do. But if you do watch specific youtubers regularly, support them directly, even if you do use an ad blocker.

You’re not a hero for adblocking google. You’re a hero if you support content creators outside of google, whether or not you watch them on youtube using an adblocker.