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YouTube's plan backfires, people are installing better ad blockers
(www.androidauthority.com)
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this post was submitted on 04 Nov 2023
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I'm completely aware of the financial issues YouTube is facing, but they got themselves into this mess (and most other companies as well, who provide a service for "free"). They make users accustomed to a level of service, build a userbase and ride on investments with the expectation that they'll figure out how to make money when they reach mass adoption.
The fact that youtube premium took years to even conceptualize is a massive failure on their part. Or how 1080p+ video wasn't a paid feature to begin with. Making your users get used to a level of service, then making their experience more miserable and selling a solution to the problem they made does not bode well with people who have been on the platform before "things turned to shit".
It also doesn't help that the first course of action was to increase the amount of ads, increase retainment, "enshifficate" the platform in order to increase the time people spend on the site (=more ad revenue). Now I'm at a point that I can't use YouTube without uBlock, sponsorblock, return youtube dislikes and Revanced (includes the latter two extensions for mobile), turning useless features off (or with the case of dislikes, back on) and stopping the bombardment of ads.
Youtube premium would still provide me with a worse experience, so why would I switch? They should figure out how to provide people additional value for their money, and shouldn't have accustomed people to a level of service that they 100% knew wouldn't be sustainable.