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YouTube's plan backfires, people are installing better ad blockers
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this post was submitted on 04 Nov 2023
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For all the effort put into ad blockers, we could just all start supporting peertube as the “influencers” would follow. Instead we are going to war with Google who will lock out ad blockers, which will be overcome, and then they will block the new ad blockers, which will be overcome and then Google will block the latest….
This recent push is probably to support someone's promotion. That's where stupid corporate moves mostly come from.
Previously Google's attitude was something like "adblocker users are cynics and don't buy stuff anyway, so why bother showing them ads? Save the ad impression for a user who is more impressionable."
Even with CPM ads, the advertiser prefers that they spend their budget on users who are actually open to being swayed by the ad. Adblocker users are saying up front that they won't be. It's bad for the advertiser to spend their budget on people who hate ads so much they go out of their way to block them.