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YouTube's plan backfires, people are installing better ad blockers
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this post was submitted on 04 Nov 2023
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This is not really true anymore, though it once was. Most web ads are served on a "cost per impression" basis, not "cost per click". Even classic AdSense is moving to CPM rather than CPC, and Google AdX (which serves big brand ads) already was, as with the old DoubleClick.
TIL, interesting, thank you for explaining!