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After luring customers with low prices, Amazon stuffs Fire TVs with ads
(arstechnica.com)
This is a most excellent place for technology news and articles.
They already do, vizio sets and roku TV sets require an internet connection as soon as you power it on to set it up
roku because you 'need' an account to use (try here for one without a payment method requirement).
vizio must be a new thing for the current models. mine (bought last year, and was "last year's" model then) didn't need a net connection to set up for using as a 'monitor'.