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After luring customers with low prices, Amazon stuffs Fire TVs with ads
(arstechnica.com)
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Not always an option. You'd need to dim the lights every time and - most importantly - have a whole spare wall in your home.
Im sure you could mount a rollup projector screen anywhere you would put your TV, but your first point is huge. The light issue is a huge non starter
Two of our TVs hang from the arms in the corners and one occupies a bookshelf. I am not sure it would work that well with a screen that's less than a meter wide.