For security it depends on where you live in Australia there have recently been several very big hacks which is resulting in a lot of damage from the high valued sensitive information being stolen. So it now matters and is only getting more important. Samsungs made the headlines for all the wrong reasons. Apple the opposite. Curved edge screens were nothing short of an abortion. Their bloatware invasive annoying and made experience terrible. Even the physical button lack of remapping was frustrating and useless.

Software to hardware Samsung is a train wreak.