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Amazon is now automatically playing fullscreen video ads on Fire TV
(9to5google.com)
This is a most excellent place for technology news and articles.
I bought an Apple TV recently for a secondary TV and it’s a real pleasure to use. Also have a Shield Pro in the theater which is getting annoying with ads and silly UX changes. I used to sing the praises of the Shield and encouraged many friends/family to buy it in the past (even over Apple TV). But not anymore.
Sadly that’s mostly a google issue. They can turn a lot of stuff on and off server side. Nvidia would have to build a new Home Screen and I’m not sure they want to do that.
I have an Nvidia Shield and recently learned about alternative launchers to replace the stock android TV launcher and remove all the ads. I just installed ProjectIvy and it's amazing. Clean and simple and now there are no ads or banners or anything. Highly recommend it.